Wait, what?! You do realize that it’s 2014, correct? My buddy Gary Vaynerchuk says it best, “Social Media is over-throwing governments in the Middle-East, do you really have the audacity to think it’s not affecting your business?” That statement in and of itself can help anyone better understand that the digital age has arrived.

I constantly find myself in conversations with brand managers and business owners who insist on trying to convince me that social is not part of their digital pie, yet. The truth is there is no ‘perfect’ time for a brand to become social. Social Media is where the conversation is currently happening and where people are sharing their daily lives, one post, tweet and like at a time.

In my book, “Social Media SUCKS (If you don’t know what you’re doing)” I talk a lot about Social being the opportunity to become the “go-to” source for what you do. It’s an opportunity to create a level of value that strikes an emotional cord with the person consuming it, which then further motivates them to remain engaged with your brand. Yes, it is about emotion. It’s about how you make people feel.

If you think about the brands you choose to engage with, think for a minute about how their content makes you feel. How does it register with your emotions? Good, bad or sad, the content creates a level of interest which motivates you to remain engaged with that brand.

What kind of content can you share with your community that will educate them about your brand, and more importantly, make them feel good about themselves.

If you’re in the “not ready for social media yet” category, I STRONGLY encourage you to re-think your thought process and a dig a bit deeper to better understand why Social Media has taken a backseat. Is it the learning curve? It’s more than okay if that is the case, that seems to be the status quo for most, this stuff is brand new, it didn’t exist 10 years ago. Remember, a confused mind always says NO! My advice is to not worry about being ‘good’ at social media, worry more about getting into the race and running it. This stuff isn’t slowing down, in fact it’s getting faster as you read this.

The time will never be right, the time is NOW!

If not now, when?

“The goal is not to be good at Social Media, the goal is to be good at business because of Social Media.” –Jay Baer