Sorry Travis Kalanick, the days of being an asshole CEO are over

We all remember the way in which Steve Jobs treated people, but Jobs wasn’t alone in the category of “Asshole CEO” – thankfully we’re living in a different time and space where culture assures that kindness is at the forefront of everything the company is above all, and if it’s not, well then the Board of Directors may just step in, and that is exactly what happened this past Tuesday at Uber.

This past Tuesday, Uber’s Travis Kalanick stepped down as CEO due to an overwhelming request from Uber’s board that he do so.

Board members wrote a letter and had it delivered to Kalanick in Chicago Tuesday. It was titled “Moving Uber Forward” – we all know a title like that doesn’t end well, and it didn’t.

Kalanick issued a statement regarding his departure which read:

“I love Uber more than anything in the world and at this difficult moment in my personal life I have accepted the investors request to step aside so that Uber can go back to building rather than be distracted with another fight,” Mr. Kalanick said in a statement. (Source: NYTimes)


I think the big lesson here is that “Culture” tops “Skills” ANY DAY OF THE WEEK! I mean you have to be a pretty big prick to be asked to step down as CEO of a multi-billion dollar company, that you helped build from the ground up. I’m not sure where his head is at with the way that he’s approached employees and those he interacts with on a daily basis, but his approach is AWFUL.

Based on what I read in this NYTimes article, Kalanick will remain on the Board of Directors for Uber, but his days as CEO are long done.

One quote comes to mind, “Hustle hard and stay humble.”

Words we can all live by.

Ruth Chris Steak House Dropped The Ball and Michigan Fans Picked It Up

The brains behind the Ruth Chris Steak House campaign that would run alongside the University of Michigan/Rutgers College Football game this past Saturday, probably thought they had a REALLY brilliant idea when they came with the idea of giving fans on their Facebook page, a certain % discount based on how many points Michigan beat Rutgers by (i.e. Michigan wins by 20 points, customer would get 20% off their entire bill) – sounds great right?

Yes, awesome, that is until Michigan completely BLOWS OUT Rutgers to the tune of 78 whopping points.

OOPS! Yes, someone probably got fired, and for good reason. Any team can win on any given day in any sport.

Ruth Chris quickly update the Facebook to read the oh so important disclosure they left out, “Up to 50% Off” (minor detail folks) – they came that was on the original post, but those leaving comments would different. Here’s a post via on the ole “switcharoonie” attempt:

[REPLAY] Social Media For Realtors – Social Media and Real Estate Training

This is a training that Social Media Strategist, Sebastian Rusk delivered to a real estate office here in Miami.

Social Media For Realtors – Social Media and Real Estate w/ Sebastian Rusk covers the Top 5 things every Realtor should know in 2016.

Need someone to train your team on Social Media? I can help!

WTF is Pokémon GO?! How Small Businesses Can Win New Customers

So you’ve seen it on the news, read something about it online, but you’re still at a loss for WTF Pokémon GO is all about?!

Wikipedia defines the game as:

Pokémon Go (stylized as Pokémon GO) is a free-to-play location-based augmented reality mobile game developed byNiantic and published by The Pokémon Company. It was released in July 2016 for iOS and Android devices.

The game allows players to capture, battle, and train virtual creatures, called Pokémon, who appear on device screens as though in the real world. It makes use of GPS and the camera of compatible devices. The game is free-to-play, although it supports in-app purchases of additional gameplay items. An optional companion Bluetooth wearable device, the Pokémon GoPlus, is planned for future release and will alert users when Pokémon are nearby.


My good friend Carlos Gil did a great job putting together a 2 minute video on how to earn new customers via the Pokemon GO phenom! (More info about Carlos at:

Check the video out here:

Another good friend of mine, Owen Hemsath put together this nifty list of:

How to use Pokemon GO for business, foot traffic, and local business marketing


Untitled 2


Now, in all fairness, the main concern I have with this is the fact that the game is GPS based, that means giving up your location to whomever, whenever you’re playing the game. I’m sure there’s a simple solution to make sure your GPS location is unidentifiable when you’re not playing the game, otherwise you’d constantly be offering up your GPS location, and let’s face it, this day is age one must not throw caution to the wind with letting strangers know where you’re at.

Safety first people.

Hope you know know 3 things about Pokemon GO that you didn’t before reading this post!

How To Clean Your Gmail Inbox : 3 Simple Steps

Admit it, every single time you look at the number of messages in your Gmail Inbox, you cringe a little, I know I do, it’s sort of impossible not to.

After years of watching by Inbox spiral out of control I finally decided to do something about it.


Turns out there are a few simple commands that you can copy and post into your Gmail search tab to quickly clean things up a bit in the land of your Gmail Inbox. put together a really simple, step by step process on who to do just that, check it out:

The Basics: Deleting Emails in Gmail

In case you don’t know how to delete all emails filtered by your search, here’s a quick how-to:

  1. Select “All”
  2. Then click “Select all XXXX conversations in Search results“
  3. Delete

Delete all emails

Tip #1: Delete Automated Updates

Search: [from:noreply* OR from:do-not-reply* OR from:donotreply* OR from:notification*]

This way you’ll filter out all the automated updates that come from bots (such as social media friend requests (, calendar reminders (, etc.). Chances are, you’ll need those updates only once in a lifetime.

Automated emails

Bonus Tip: Don’t create a filter to delete those emails, as this will delete all the future updates as well. Instead, create a calendar reminder to do the regular clean up at least quarterly.

Tip #2: Delete All Blog Comment Notifications

Search: [from:wordpress* OR from:disqus]

If you are a blogger who hasn’t disabled comments, you’re probably getting email notifications each time a comment is pending approval or waiting for your reply. While these are probably useful for a “one-time notification”, there’s no reason to keep them in your inbox/archive.

Delete All Blog Comment Notifications

Tip #3: Clean Up Email Subscriptions

Search option one: [unsubscribe]

Search option two: [from:news* OR from:digest* OR from:auto* OR from:reports* OR from:*mailer*]

Not all emails here are likely to be worth deleting (I usually refer back to my most important email subscriptions if I forget a link or need a citation for a blog post, for example). But this search is a great starting point. Now you can go through search results and check any email you don’t think you need to keep. Simply click on “Filter messages like this” and create a filter to delete all of them.

Filter messages like this

You can also unsubscribe while you are there to prevent future emails. I mean, it’s a good thing to clean up your email subscriptions as well while you are there…right?

Bonus Tip: And there’s an app for that! is a great online tool that lets you sign in (using Gmail authentication) and then scans your email inbox for possible subscriptions. You can unsubscribe from any of the emails right from within the tool interface:

Emails I Never Delete

Like I said, I love my Gmail inbox for archiving all of my correspondence for me and keeping it in “the cloud”. No matter how often I move from computer to computer or change email clients, I can always rest assured that my email archive is intact.

As a result, I don’t like deleting too much of my email — especially the following types:

  • Personal correspondence with my contacts (obviously);
  • Invoices and payment confirmations;
  • Brand-name tracking updates (from Google Alerts, for example). These could be turned into the great source of brand-growth analysis. Besides, they can be used to later bring up your brand promoters.

To make sure I never accidentally delete important emails when doing regular clean up, I create a “Always mark it as important” filter.

Filter important emails




Why DJ Khaled’s Snapchat is WINNING : 3 Things You Can Learn

Have you heard about “THEY”? If not, then you’re probably not following DJ Khaled on Snapchat.

I’m not sure if Khaled has made Snapchat more famous or if Snapchat has made Khaled not only relevant again, but to a brand new demographic. Who are they? KIDS! Ages 7-14 are HYPER-CONNECTED, specifically on Snapchat.


But are they the only demographic on the Snap? Absolutely not, Snapchat chat is quickly gaining popularity with a wide variety in it’s current demographic. Large brand have engaged Snapchat to create large, custom Snapchat Story campaigns for them to tell their story in quick, Snaps and snipits of the story they are telling.

DJ Khaled has started his own revolution on Snapchat by creating his own “Keys to Success” and sharing them with his followers. He works every angle of his day into communicating with his audience. It’s starts in the morning with him waking up and taking his elevator downstairs to the kitchen in which he encourages his followers to “Walk with Me”, “let’s see” as he enters the kitchen and shouts to his personal Chef, “Chef Dee, what’s for breakfast”


The struggle of the hustle is no secret in the Khaled’s Snaps, he reminds followers that the hustle is real and that “THEY” don’t want you to succeed. He also constantly reminds his followers that “everything is going to work” etc as a means of encouragement.

In addition to DJ Khaled dominating Snapchat, he’s also crushing the retail space at where we sells a variety of shirts, sandals referred to as “Slides”. sweatshirts that read “WE THE BEST” and several other “Khaledims”

As if things weren’t already obvious that Khladen is in fact “on one” he recently signed with Jay-Z’s record label ‘Roc Nation‘ making Jay, DJ Khaled’s manager.

So here are 3 things you can learn from DJ Khaled’s use of Snapchat:

  1. People want a sneak peek behind the current. Snapchat provides an easy and authentic way to do that.
  2. You can leverage the following you built on Snapchat, to sell your products and/or services.
  3. Snapchat is yet another opportunity to build your own Media Empire, that your brand controls.

If you’re not currently using Snapchat, that needs to change, immediately, and be sure to follow yours truly (just download Snapchat, and take a pic of my Snap code below from within Snapchat)


THANK YOU Gary Vaynerchuk for the copy of #AskGaryVee [VIDEO]

BIG shout and thanks to my buddy Gary V for the copy of his brand new book, #AskGaryVee!

It’s on Entrepreneurs take on Leadership, Social Media and Self-Awareness!

Grab your copy TODAY!

Why Gary Vaynerchuk Is The Most Humble Guy In The Game

Now that I’ve got your attention, allow me let me elaborate.

Last week while tuning into one of Gary Vaynerchuk’s Facebook LIVE streams, someone posed the question, “Gary, are you ever humble about anything?” to which I replied, “Gary is the most humble dude I know.” Gary thanked me as candidly said “Sebastian you may want to shed some light on that as I’m not sure everyone would agree.

So that is exactly what I’m going to do…

I’ve known Gary for 6 years. Every time I see him I get the same thing: a vibrant smile that can light up any room and a genuine feeling as though he really gives a shit about what I’m discussing with him. That’s probably because he does.

Let me set the stage and take you back 6 years, to where the story began…

It was 2010. Just 2 years before, I lost everything as a result of the 2008 recession (like most). I had an acquaintance call me one day, out of the blue, and DEMAND that I Google a guy named “Gary Vaynerchuk” and read his book ‘Crush It‘ immediately. He felt that Gary and I had similar personalities. Not sure why. (insert sarcasm here)

That was very thoughtful of him; I told him didn’t have a dollar to my name, and he replied, “here’s my Amazon Kindle log-in info, download the audiobook, it’s way better because Gary reads it and goes off script at times.”

In that very moment something inside lit up and I said  “YOU HAVE TO READ THIS (LISTEN TO THIS) right away!”, That’s just what I did.

Every morning I’d wake up, go out for a run (that always turned into a walk) and listen to Gary V spit business, branding and social media game in my ear with the very enthusiasm we share.

Within a few days of reading (listening) to the book, the business antennas went up on my head and was born.

I quickly reached out to Gary via email and Twitter to introduce myself and get on his radar. I consider him a “Remote Mentor” in life. He ALWAYS responds to my emails, which says a lot for the schedule he manages.

Fast forward a year and a half and Gary was working on his second book, “The Thank You Economy”. I caught wind he’d be making a book tour stop in Miami. Naturally, I reached out to his team to set up an interview. They responded a few days later, that Gary would, in fact, be available for an interview.

But wait! It gets better! Having been in business for a little over a year, we had limited resources, video peeps included. The phone rang the day after I confirmed the interview; it was my now=good friend and videographer extraordinaire, Jude Charles. He said “hey we just shot Russell Simmons’ book signing. We’ve seen your stuff and we’d love to collaborate with you”, I immediately thought to myself, “No flippin’ way is this happening!” I quickly asked if they were busy the following Tuesday (they were not) and agreed to shoot the interview with Gary.


You can see the whole interview here: (this was pre-bow tie days)

Two weeks ago I had the opportunity to share the stage, once again, with Gary at‘s Traffic & Conversions Summit in San Diego! As always, Gary was 100% Gary, always willing to chat it up, ask how I was, he was down to shoot a piece and take a few pics.

When I see people like this, it reminds me they have not forgotten where they came from, and it humbles me and reminds me to constantly do the same, no matter how famous I become. (YOU HEAR ME UNIVERSE?!)

This was an impromptu piece that we shot in the greenroom at T&C 2016 in San Diego before Gary took the stage. Of course, it’s always a good time when Ryan Deiss shows up…

By now you’re probably wondering where I’m in the world I’m headed with this post.

Here it is: The very fact that a guy of Gary’s caliber gave 3 fucks about a guy just starting out, shows a ALOT about his character and the person he is. I quickly learned that Gary is a people person, he talks about it all the time and that is because it’s true, authentic and real.

If you don’t know Gary (and you’ve only ever seen his keynote talks or Social Media videos,) then yes, you probably have an initial feeling of “this guy is an arrogant dick and needs some manners.”

But that’s far from reality.

Gary knows when to turn it on and when to turn it off. When it comes to business, he’s relentless and always willing to tell you the truth (whether you want to hear it or not). But when you get to know Gary and spend a few minutes with him, you see and feel the transparency and authenticity in which he conducts himself.

He’s a guy you want to be around, he’s the guy you want at your event, he’s someone you want in your tribe and I couldn’t be more privileged to know that he’s in mine.

Keep doing what you do Gary, people are watching, lives are being changed and your message is making a difference!

(If I haven’t told you lately Gary, THANK YOU!)


Be sure to follow Gary!

(@GaryVee just about everywhere)


Gary’s 4th book, #AskGaryVee will be out next month, but you can secure your copy today at:

Photo cred:

How To Use Snapchat in 2016

Snapchat has been valued at $16 billion. Should I continue?

Teenagers and 20 something’s (I think they call them ‘Millennials’) however Snapchat’s user interface isn’t the easiest to understand or embrace.

So what is the all the rage w/ Snapchat?!

My good friends Carlos Gil and Tyler Anderson teamed up on Tyler’s podcast a few weeks back to chat about Carlos’ SlideShare deck (see deck below) “The Beginners Guide To Using Snapchat” LISTEN HERE:

Here’s Carlos Gil’s recent post and slide deck on “The Beginners Guide to Using Snapchat

[REPLAY] Sebastian Rusk KEYNOTE on Social Media and Public Relations

I had a blast giving a talk on Social Media and Public Relations for my friends at the Gold Coast PR Council at NCCI Holdings in Boca Raton, FL!

Here’s a copy of my presentation deck: