SOCIAL MEDIA PIZZA SHOTS FIRED!
Yesterday, Papa John’s Founder, John Schnatter blamed the NFL’s leadership and protests by players for pizza sales taking a landslide decline.
Competitor Pizza Hut said it saw no decline.
So what’s really going on?!
The Pizza Hut and Digiorno Pizza Social Media Team, THAT’S what’s going on!
It didn’t take long for two of Papa’s John’s biggest competitors to take some jabs at the brand via Twitter last night, Papa John’s joined in and replied too, but they didn’t have a leg to stand on with both Pizza Hut and Digiorno pulling the pan out from underneath their pizza.
This is all a STELLAR example of a large brand levering Social Media.
Here’s how it all went down…
Better Pizza.
Better Sales.— DiGiorno Pizza (@DiGiornoPizza) November 1, 2017
Us: ??
Them: ??— DiGiorno Pizza (@DiGiornoPizza) November 1, 2017
Update: ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
— DiGiorno Pizza (@DiGiornoPizza) November 2, 2017
I was not expecting shade from this corner of the internet but I’m here for it
— SherylCrowFan420 (@mac_gere) November 2, 2017
So @PapaJohns and @DiGiornoPizza are arguing via Twitter bio in case you were wondering pic.twitter.com/72yKFUfVuK
— Liz Finnegan (@TheGingerarchy) November 2, 2017
So @PapaJohns and @DiGiornoPizza are arguing via Twitter bio in case you were wondering pic.twitter.com/72yKFUfVuK
— Liz Finnegan (@TheGingerarchy) November 2, 2017
Pizza Hut says that the NFL players’ protests haven’t had a “real impact” on business. https://t.co/e1R0RuF5Bp
— Twitter Moments (@TwitterMoments) November 2, 2017
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