It’s 2014 (almost 2015) and it is beyond clear that our culture is officially “digitally addicted” – the average person is never more than 3 feet away from their smartphone at any given time, 3 FEET! Now if that was a newborn or infant I would completely understand but A PHONE?
Most people check Facebook before they even roll out of bed in the morning, yes, before coffee. When did all of that change? The answer is about 10 years ago. These platforms were created to enable us to share our lives with our friends and family, the double-edge part of that equation is that we are dependant on being “in the know”. Why? It’s too easy not to be.
Now picture this, imagine if we put as much effort into LinkedIn as we currently do to Facebook. Imagine your feet hitting the floor every morning and the first think you did was scroll through your LinkedIn stream to see what your contacts were up to. Liking, commenting, sharing and interacting with your B2B people, (which in some cases are your friends as well).
What is the difference with the interaction?
Is it the content? Is it that Facebook is viewed as so “PERSONAL” to us?
Is it that we view our LinkedIn network from “BUSINESS ONLY” perspective?
What would it look like if we put some thought into how we could “strategically” interact with our LinkedIn contacts in an effort to grow our businesses and/or achieve our sales goals as reprensentative of a brand.
You’re spending time online anyway, so why not take the productive approach?
Here are 5 few examples of how you can:
- Prospecting! What type of new contacts are you currently seeking for your business or the business you represent? Are you already connected to these people?
- Share content! What type of content can you share with your existing LinkeIN network that would spark their interest? (Blog posts, LinkedIN posts, business related memes, etc)
- Ask for favors! People want to help. Dropping an existing connection a quick message (which gets emailed to them as well) is a great way to get help!
- Connect elsewhere! Find out where else your LinkedIn contacts are connected online. Twitter is a great medium to connect and it’s not as ‘personal’ as connecting on Facebook (which I think will change, very soon) and it allows for instant converation. Most Twitter users have an app installed to notify them of new Twitter mentions, messages, etc.
- Email them! Import your LinkedIn contacts into your email database and drop that new list a quick email to say hello, NOT to SPAM!
Take heed to these 5 tips and I’m confident you’ll be treating LinkedIn like Facebook in no time!
[POLL:] How are YOU using LinkedIn vs Facebook?
(Photo credit #1: http://www.brunchnews.com/telegraph/technology/linkedin-aims-to-drive-mobile-uptake-with-multi-app-strategy-1074097 Photo #2: http://www.winningimpression.com/why-not-connect-to-strangers-on-linkedin-its-not-facebook/)