Why DJ Khaled’s Snapchat is WINNING : 3 Things You Can Learn

Have you heard about “THEY”? If not, then you’re probably not following DJ Khaled on Snapchat.

I’m not sure if Khaled has made Snapchat more famous or if Snapchat has made Khaled not only relevant again, but to a brand new demographic. Who are they? KIDS! Ages 7-14 are HYPER-CONNECTED, specifically on Snapchat.


But are they the only demographic on the Snap? Absolutely not, Snapchat chat is quickly gaining popularity with a wide variety in it’s current demographic. Large brand have engaged Snapchat to create large, custom Snapchat Story campaigns for them to tell their story in quick, Snaps and snipits of the story they are telling.

DJ Khaled has started his own revolution on Snapchat by creating his own “Keys to Success” and sharing them with his followers. He works every angle of his day into communicating with his audience. It’s starts in the morning with him waking up and taking his elevator downstairs to the kitchen in which he encourages his followers to “Walk with Me”, “let’s see” as he enters the kitchen and shouts to his personal Chef, “Chef Dee, what’s for breakfast”


The struggle of the hustle is no secret in the Khaled’s Snaps, he reminds followers that the hustle is real and that “THEY” don’t want you to succeed. He also constantly reminds his followers that “everything is going to work” etc as a means of encouragement.

In addition to DJ Khaled dominating Snapchat, he’s also crushing the retail space at where we sells a variety of shirts, sandals referred to as “Slides”. sweatshirts that read “WE THE BEST” and several other “Khaledims”

As if things weren’t already obvious that Khladen is in fact “on one” he recently signed with Jay-Z’s record label ‘Roc Nation‘ making Jay, DJ Khaled’s manager.

So here are 3 things you can learn from DJ Khaled’s use of Snapchat:

  1. People want a sneak peek behind the current. Snapchat provides an easy and authentic way to do that.
  2. You can leverage the following you built on Snapchat, to sell your products and/or services.
  3. Snapchat is yet another opportunity to build your own Media Empire, that your brand controls.

If you’re not currently using Snapchat, that needs to change, immediately, and be sure to follow yours truly (just download Snapchat, and take a pic of my Snap code below from within Snapchat)