Posts

Ruth Chris Steak House Dropped The Ball and Michigan Fans Picked It Up

The brains behind the Ruth Chris Steak House campaign that would run alongside the University of Michigan/Rutgers College Football game this past Saturday, probably thought they had a REALLY brilliant idea when they came with the idea of giving fans on their Facebook page, a certain % discount based on how many points Michigan beat Rutgers by (i.e. Michigan wins by 20 points, customer would get 20% off their entire bill) – sounds great right?

Yes, awesome, that is until Michigan completely BLOWS OUT Rutgers to the tune of 78 whopping points.

OOPS! Yes, someone probably got fired, and for good reason. Any team can win on any given day in any sport.

Ruth Chris quickly update the Facebook to read the oh so important disclosure they left out, “Up to 50% Off” (minor detail folks) – they came that was on the original post, but those leaving comments would different. Here’s a post via KansasCity.com on the ole “switcharoonie” attempt: http://www.kansascity.com/sports/spt-columns-blogs/for-petes-sake/article107094937.html

[REPLAY] Social Media For Realtors – Social Media and Real Estate Training

This is a training that Social Media Strategist, Sebastian Rusk delivered to a real estate office here in Miami.

Social Media For Realtors – Social Media and Real Estate w/ Sebastian Rusk covers the Top 5 things every Realtor should know in 2016.

Need someone to train your team on Social Media? I can help!

THANK YOU Gary Vaynerchuk for the copy of #AskGaryVee [VIDEO]

BIG shout and thanks to my buddy Gary V for the copy of his brand new book, #AskGaryVee!

It’s on Entrepreneurs take on Leadership, Social Media and Self-Awareness!

Grab your copy TODAY! http://GaryVaynerchuk.com

How To Use Snapchat in 2016

Snapchat has been valued at $16 billion. Should I continue?

Teenagers and 20 something’s (I think they call them ‘Millennials’) however Snapchat’s user interface isn’t the easiest to understand or embrace.

So what is the all the rage w/ Snapchat?!

My good friends Carlos Gil and Tyler Anderson teamed up on Tyler’s podcast a few weeks back to chat about Carlos’ SlideShare deck (see deck below) “The Beginners Guide To Using Snapchat” LISTEN HERE: http://bit.ly/1OvSWW7

Here’s Carlos Gil’s recent post and slide deck on “The Beginners Guide to Using Snapchat

[REPLAY] Sebastian Rusk KEYNOTE on Social Media and Public Relations

I had a blast giving a talk on Social Media and Public Relations for my friends at the Gold Coast PR Council at NCCI Holdings in Boca Raton, FL!

Here’s a copy of my presentation deck:

How To Use Social Media Marketing in 2015

Have you ever heard yourself say that? You probably have, and more than once. Social Media althought 10 years old (almost 11) is still very, well, NEW!

But it’s no mystery that…

It’s 2015 and as my friend Gary Vaynerchuk says, “Social Media is overthrowing goverments in the Middle East, do you REALLY think it’s not affecting YOUR business?!”

I think that about sums up my argument, but I insist on continuning the conversation via this blog post.

In 2013 I decided that I would no longer entertain conversations with skeptics and those not yet believers that social media is in fact here to stay, and I’m glad that I did and conttinue to, because the digital train hasn’t slowed down a bit.

Why spend time on skeptics when there are believers that “get it” or at least want to get it. That is the demographic I choose to gravitate towards as my “ideal client”

Whether you’re reading this and you’re still a skeptic or a believer in Social Media, these tips should help you better understand what you don’t know that you don’t know.

Social Media Marketing in 3 Easy Steps:

1) ESTABLISH YOUR STORY – Sit down a map out the story of your brand. How have you always told the story of your brand? How have you and do you continue to get the word out?

Create a content strategy around that with photos, videos, blog posts and 3rd party content that pertains to your brand or it at least compliments it.

Make it your own. Afterall all your brand’s story is YOURS!

2) FIND A HOME – Decide which platform is going to resonate best with your audience. Remember, you can’t be everything to everyone. If your community engages the most with you Facebook, then create a strategy around how you can best engage with that audience, while continuing to grow the network.

If you’re focused on Facebook, then make sure you’re spending money on Facebook Ads to promote your posts. You don’t have to spend a lot, sometimes $10 can give you some solid exposure, but make sure you’re spending SOMETHING, as Facebook for Business pages is now a “pay to play” game.

Quick #BUZZTip: For video, use YouTube AND Facebook (they’re competing against each other and you want to be in that mix)

3) PULL, don’t PUSH! (No one wants to be sold)

It’s called “SOCIAL Media’ not “SELFISH Media’

There is SOOOO much NOISE happening via Social Media these days.

I think most would agree that in 2015, NO ONE wants to be sold. People thrive on peer reccomendations to make a buying decisions in addition to chosing to do business with those that they know, like and trust.

The most effective way for your brand to get their message our to to TELL YOUR STORY! Do that by using short videos (that can be shot on your smartphone these days)

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Do you need help with YOUR Social Media strategy? I’d love to help! Hit me up on my Contact Us page to schedule a time to speak!

[REPLAY] Sebastian Rusk talks Social Media and PR w/ PRSA West Palm Beach

Since it is 2015, I decided to Periscope (livestream video) the talk that I gave to my PRSA.org – West Palm Beach friends a few weeks back.

I talked about Social Media and Public Relations.

Here’s the [REPLAY] of the talk:

Here’s my slide deck from my talk:

Social Media SUCKS Scope : EPISODE 2 – Donald Trump and Univision

Today’s episode discuss the firestorm that Donald Trump set by insulting Mexico and how Univision cancelled his Miss USA television deal.

Social Media SUCKS Scope EPISODE 1 w/ Sebastian Rusk

 

This is my BRAND NEW show on Periscope, called the ‘Social Media SUCKS Scope!’

The mobile app that allows you to LIVE stream video from your smartphone or device!

Produced via Periscope: http://bit.ly/SMsucksScope1

http://SocialBuzzTV.com production