Hootsuite just produced a detailed white paper on “Social Selling” specifically geared towards Sales Executives.
The report shows the impact that Social Media is having on the sales process including, but not limited to, faster connections and easier buying decisions simply because today’s buyer is more informed and educated about the brand’s product.
“The need for social selling stems from a fundamental shift in the way people buy goods and services in an online world. Simply put, today’s purchasers are better informed and far better connected, thanks to social media.” –Hootsuite.com
Check out the white paper here: http://bit.ly/SocialSellingHootsuite