How To Use Social Media Marketing in 2015

Have you ever heard yourself say that? You probably have, and more than once. Social Media althought 10 years old (almost 11) is still very, well, NEW!

But it’s no mystery that…

It’s 2015 and as my friend Gary Vaynerchuk says, “Social Media is overthrowing goverments in the Middle East, do you REALLY think it’s not affecting YOUR business?!”

I think that about sums up my argument, but I insist on continuning the conversation via this blog post.

In 2013 I decided that I would no longer entertain conversations with skeptics and those not yet believers that social media is in fact here to stay, and I’m glad that I did and conttinue to, because the digital train hasn’t slowed down a bit.

Why spend time on skeptics when there are believers that “get it” or at least want to get it. That is the demographic I choose to gravitate towards as my “ideal client”

Whether you’re reading this and you’re still a skeptic or a believer in Social Media, these tips should help you better understand what you don’t know that you don’t know.

Social Media Marketing in 3 Easy Steps:

1) ESTABLISH YOUR STORY – Sit down a map out the story of your brand. How have you always told the story of your brand? How have you and do you continue to get the word out?

Create a content strategy around that with photos, videos, blog posts and 3rd party content that pertains to your brand or it at least compliments it.

Make it your own. Afterall all your brand’s story is YOURS!

2) FIND A HOME – Decide which platform is going to resonate best with your audience. Remember, you can’t be everything to everyone. If your community engages the most with you Facebook, then create a strategy around how you can best engage with that audience, while continuing to grow the network.

If you’re focused on Facebook, then make sure you’re spending money on Facebook Ads to promote your posts. You don’t have to spend a lot, sometimes $10 can give you some solid exposure, but make sure you’re spending SOMETHING, as Facebook for Business pages is now a “pay to play” game.

Quick #BUZZTip: For video, use YouTube AND Facebook (they’re competing against each other and you want to be in that mix)

3) PULL, don’t PUSH! (No one wants to be sold)

It’s called “SOCIAL Media’ not “SELFISH Media’

There is SOOOO much NOISE happening via Social Media these days.

I think most would agree that in 2015, NO ONE wants to be sold. People thrive on peer reccomendations to make a buying decisions in addition to chosing to do business with those that they know, like and trust.

The most effective way for your brand to get their message our to to TELL YOUR STORY! Do that by using short videos (that can be shot on your smartphone these days)

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Do you need help with YOUR Social Media strategy? I’d love to help! Hit me up on my Contact Us page to schedule a time to speak!

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