Gatorade Steals The Show As They Bid Farewell to Derek Jeter

Gatorade NAILS IT with thier epic 90-second farewell and salute to Yankees superstar Derek Jeter.

Gatorade’s consumer engagement team, showed Adweek a preview of the commercial, which shows Jeter surprising fans outside Yankee Stadium to the tune of Sinatra’s “My Way.” <= GENIUS!

More details about the campaign via AdWeek here: http://bit.ly/1u3B77m

ESPN Moves Into South Beach’s Clevelander Hotel

Host of Highly Questionable, Dan Le Batard, his father, Gonzalo “Papi” Le Batard, and Bomani Jones will no longer offer their humorous – and sometimes controversial – take on the hot sports topics of the day from a 1950s Miami kitchen. Instead, they will be on a colorful new set, with a window behind the panelists offering a South Beach view of palm trees, sand and surf.

Read the entire article here: http://bit.ly/1ButRCB

Why the Miami Heat ‘get it’ when it comes to Social Media

Once again our reigning NBA World Champion Miami Heat are blazing the playoff in route to what will hopefully result in another ring and another World Champion trophy. It’s no mystery, it feels great to be a resident of Miami and proud Miami Heat fan!

Yesterday morning as I saw a post from my good friend and the Miami Heat’s own Uptown Dale, I quickly searched the ever so friendly app Seat Geek and found a pair tickets within reason, I grabbed them immediately. My 13 year old daughter has been asking to go to a game and what a better time than the playoffs for a Daddy/Daughter date!

Shortly after purchasing the tickets I posted on Facebook and Twitter that I was going to being surprising my little princess and to my surpise the Miami Heat replied to my tweet and asked for my section and seat numbers as they “want to drop some goodies off for us” – all I could do was smile. What an incredible example of a LARGE brand ‘getting it’ when comes to social media.

The Heat clearly understand that their fans are what the franchise is all about and social media now enables you to connect with those fans instantaneously and do things like give people something when they say something nice about you. You can resolve issues, say thank you or share content directly with those that are already in your fan base.

The moral of this story is, Twitter works.

A HUGE thanks my friends at the Miami Heat for their kind gesture at yesterday’s game. We had a blast and to top it off we came home with a Miami Heat WIN for Game 1!

Let’s Go HEAT!