EPISODE 25 – The Seb Rusk Show : Mark Zuckerberg Announces New Vision for Facebook

Here’s EPISODE 25 – The Seb Rusk Show : Mark Zuckerberg Announces New Vision for Facebook

Facebook CEO Mark Zuckerberg has announced a new vision for the company last week Chicago at the first-ever “Facebook Communities Summit”,hundreds of Facebook Groups admins we in attendance, Zuck said the company’s goal going forward will be “to bring the world closer together.”

Listen to “EPISODE 25 – The Seb Rusk Show : Mark Zuckerberg Announces New Vision for Facebook” on Spreaker.

Ruth Chris Steak House Dropped The Ball and Michigan Fans Picked It Up

The brains behind the Ruth Chris Steak House campaign that would run alongside the University of Michigan/Rutgers College Football game this past Saturday, probably thought they had a REALLY brilliant idea when they came with the idea of giving fans on their Facebook page, a certain % discount based on how many points Michigan beat Rutgers by (i.e. Michigan wins by 20 points, customer would get 20% off their entire bill) – sounds great right?

Yes, awesome, that is until Michigan completely BLOWS OUT Rutgers to the tune of 78 whopping points.

OOPS! Yes, someone probably got fired, and for good reason. Any team can win on any given day in any sport.

Ruth Chris quickly update the Facebook to read the oh so important disclosure they left out, “Up to 50% Off” (minor detail folks) – they came that was on the original post, but those leaving comments would different. Here’s a post via KansasCity.com on the ole “switcharoonie” attempt: http://www.kansascity.com/sports/spt-columns-blogs/for-petes-sake/article107094937.html

How To Use Snapchat in 2016

Snapchat has been valued at $16 billion. Should I continue?

Teenagers and 20 something’s (I think they call them ‘Millennials’) however Snapchat’s user interface isn’t the easiest to understand or embrace.

So what is the all the rage w/ Snapchat?!

My good friends Carlos Gil and Tyler Anderson teamed up on Tyler’s podcast a few weeks back to chat about Carlos’ SlideShare deck (see deck below) “The Beginners Guide To Using Snapchat” LISTEN HERE: http://bit.ly/1OvSWW7

Here’s Carlos Gil’s recent post and slide deck on “The Beginners Guide to Using Snapchat

[REPLAY] Sebastian Rusk KEYNOTE on Social Media and Public Relations

I had a blast giving a talk on Social Media and Public Relations for my friends at the Gold Coast PR Council at NCCI Holdings in Boca Raton, FL!

Here’s a copy of my presentation deck:

How To Use Social Media Marketing in 2015

Have you ever heard yourself say that? You probably have, and more than once. Social Media althought 10 years old (almost 11) is still very, well, NEW!

But it’s no mystery that…

It’s 2015 and as my friend Gary Vaynerchuk says, “Social Media is overthrowing goverments in the Middle East, do you REALLY think it’s not affecting YOUR business?!”

I think that about sums up my argument, but I insist on continuning the conversation via this blog post.

In 2013 I decided that I would no longer entertain conversations with skeptics and those not yet believers that social media is in fact here to stay, and I’m glad that I did and conttinue to, because the digital train hasn’t slowed down a bit.

Why spend time on skeptics when there are believers that “get it” or at least want to get it. That is the demographic I choose to gravitate towards as my “ideal client”

Whether you’re reading this and you’re still a skeptic or a believer in Social Media, these tips should help you better understand what you don’t know that you don’t know.

Social Media Marketing in 3 Easy Steps:

1) ESTABLISH YOUR STORY – Sit down a map out the story of your brand. How have you always told the story of your brand? How have you and do you continue to get the word out?

Create a content strategy around that with photos, videos, blog posts and 3rd party content that pertains to your brand or it at least compliments it.

Make it your own. Afterall all your brand’s story is YOURS!

2) FIND A HOME – Decide which platform is going to resonate best with your audience. Remember, you can’t be everything to everyone. If your community engages the most with you Facebook, then create a strategy around how you can best engage with that audience, while continuing to grow the network.

If you’re focused on Facebook, then make sure you’re spending money on Facebook Ads to promote your posts. You don’t have to spend a lot, sometimes $10 can give you some solid exposure, but make sure you’re spending SOMETHING, as Facebook for Business pages is now a “pay to play” game.

Quick #BUZZTip: For video, use YouTube AND Facebook (they’re competing against each other and you want to be in that mix)

3) PULL, don’t PUSH! (No one wants to be sold)

It’s called “SOCIAL Media’ not “SELFISH Media’

There is SOOOO much NOISE happening via Social Media these days.

I think most would agree that in 2015, NO ONE wants to be sold. People thrive on peer reccomendations to make a buying decisions in addition to chosing to do business with those that they know, like and trust.

The most effective way for your brand to get their message our to to TELL YOUR STORY! Do that by using short videos (that can be shot on your smartphone these days)

=============

Do you need help with YOUR Social Media strategy? I’d love to help! Hit me up on my Contact Us page to schedule a time to speak!

Social Media SUCKS Scope EPISODE 1 w/ Sebastian Rusk

 

This is my BRAND NEW show on Periscope, called the ‘Social Media SUCKS Scope!’

The mobile app that allows you to LIVE stream video from your smartphone or device!

Produced via Periscope: http://bit.ly/SMsucksScope1

http://SocialBuzzTV.com production

Stop Tagging People on Facebook Who Have Nothing To Do With Your Post

 

With the use of Social Media becoming more of the ‘the norm’ it’s becoming easier and easier for people to associate the content they share with people who have absolutely nothing to do with their post or content. This madness is mainly happening on Facebook.

This approach will never make sense to me. Now, I get it, you’re tagging me in a post about your new product or event because you want me to comment and/or join the conversation and I’m also assuming that you’re hoping my privacy settings are not in place so that your post will show up on my wall, I get it, but it’s wrong and rude, to say the least.

Your post has absolutely nothing to do with me, so why would in the world would I want to engage and/or share it?

Here’s how the post tagging program works, in case you didn’t get the memo…

It’s okay to tag someone when:

1) They’re in a picture you post.
2) They have an interest and/or a brand focused on the topic of your post. (i.e. posts about bow ties makes sense to tagg me in their post, why? Because I love bow ties)
3) They wrote the article you are posting about.
4) They’ve asked to be tagged in your post.
5) You’re recognizing them aka giving them a “shout out”.

Anything above and beyond what I mentioned above is completely unacceptable and just plain RUDE!

Here’s a better approach:

ASK! ASK! ASK! Private message the person you intend to tag and share the post them and ask them if they would mind sharing it for you. Your post will have far more traction if personally endorsed by the person you were attempting to blindly tag.

Maybe I’m missing something here, so feel free to enlighten me in the comment section below.

[REPLAY] Sebastian Rusk’s #SocialMediaSUCKS LIVE Book Signing at Books & Books

Check out the [REPLAY] of the LIVE stream that was cast last night thanks to our friends at Books & Books! BIG thanks to my friends at Yelp Miami for being a sponsor!

Social Media Event Marketing : Here’s What You Need To Do

Have you ever hosted a party and promoted it to all of your Facebook friends? If you answered ‘yes,’ that’s social media event marketing, but it’s not just inviting your friends and hoping they’ll ‘Join’. Social media is a VITAL part of how attendees experience your event, and if you’re a marketer, that could mean lots of new opportunities to maximize your marketing strategy.

Hootsuite wrong an AWESOME post recently that gives you a detailed blueprint on how to leverage social media marketing at your next event:

Read the entire post here: http://bit.ly/1rdej5k

What if we treated LinkedIn like Facebook?

It’s 2014 (almost 2015) and it is beyond clear that our culture is officially “digitally addicted” – the average person is never more than 3 feet away from their smartphone at any given time, 3 FEET! Now if that was a newborn or infant I would completely understand but A PHONE?

Most people check Facebook before they even roll out of bed in the morning, yes, before coffee. When did all of that change? The answer is about 10 years ago. These platforms were created to enable us to share our lives with our friends and family, the double-edge part of that equation is that we are dependant on being “in the know”. Why? It’s too easy not to be.

Now picture this, imagine if we put as much effort into LinkedIn as we currently do to Facebook. Imagine your feet hitting the floor every morning and the first think you did was scroll through your LinkedIn stream to see what your contacts were up to. Liking, commenting, sharing and interacting with your B2B people, (which in some cases are your friends as well).

What is the difference with the interaction?

Is it the content? Is it that Facebook is viewed as so “PERSONAL” to us?

Is it that we view our LinkedIn network from “BUSINESS ONLY” perspective?

What would it look like if we put some thought into how we could “strategically” interact with our LinkedIn contacts in an effort to grow our businesses and/or achieve our sales goals as reprensentative of a brand.

You’re spending time online anyway, so why not take the productive approach?

Here are 5 few examples of how you can:

  1. Prospecting! What type of new contacts are you currently seeking for your business or the business you represent? Are you already connected to these people?
  2. Share content! What type of content can you share with your existing LinkeIN network that would spark their interest? (Blog posts, LinkedIN posts, business related memes, etc)
  3. Ask for favors! People want to help. Dropping an existing connection a quick message (which gets emailed to them as well) is a great way to get help!
  4. Connect elsewhere! Find out where else your LinkedIn contacts are connected online. Twitter is a great medium to connect and it’s not as ‘personal’ as connecting on Facebook (which I think will change, very soon) and it allows for instant converation. Most Twitter users have an app installed to notify them of new Twitter mentions, messages, etc.
  5. Email them! Import your LinkedIn contacts into your email database and drop that new list a quick email to say hello, NOT to SPAM!

Take heed to these 5 tips and I’m confident you’ll be treating LinkedIn like Facebook in no time!

[POLL:] How are YOU using LinkedIn vs Facebook?

Comment below!

 

 

(Photo credit #1: http://www.brunchnews.com/telegraph/technology/linkedin-aims-to-drive-mobile-uptake-with-multi-app-strategy-1074097 Photo #2: http://www.winningimpression.com/why-not-connect-to-strangers-on-linkedin-its-not-facebook/)