EPISODE 25 – The Seb Rusk Show : Mark Zuckerberg Announces New Vision for Facebook

Here’s EPISODE 25 – The Seb Rusk Show : Mark Zuckerberg Announces New Vision for Facebook

Facebook CEO Mark Zuckerberg has announced a new vision for the company last week Chicago at the first-ever “Facebook Communities Summit”,hundreds of Facebook Groups admins we in attendance, Zuck said the company’s goal going forward will be “to bring the world closer together.”

Listen to “EPISODE 25 – The Seb Rusk Show : Mark Zuckerberg Announces New Vision for Facebook” on Spreaker.

Why Gary Vaynerchuk Is The Most Humble Guy In The Game

Now that I’ve got your attention, allow me let me elaborate.

Last week while tuning into one of Gary Vaynerchuk’s Facebook LIVE streams, someone posed the question, “Gary, are you ever humble about anything?” to which I replied, “Gary is the most humble dude I know.” Gary thanked me as candidly said “Sebastian you may want to shed some light on that as I’m not sure everyone would agree.

So that is exactly what I’m going to do…

I’ve known Gary for 6 years. Every time I see him I get the same thing: a vibrant smile that can light up any room and a genuine feeling as though he really gives a shit about what I’m discussing with him. That’s probably because he does.

Let me set the stage and take you back 6 years, to where the story began…

It was 2010. Just 2 years before, I lost everything as a result of the 2008 recession (like most). I had an acquaintance call me one day, out of the blue, and DEMAND that I Google a guy named “Gary Vaynerchuk” and read his book ‘Crush It‘ immediately. He felt that Gary and I had similar personalities. Not sure why. (insert sarcasm here)

That was very thoughtful of him; I told him didn’t have a dollar to my name, and he replied, “here’s my Amazon Kindle log-in info, download the audiobook, it’s way better because Gary reads it and goes off script at times.”

In that very moment something inside lit up and I said  “YOU HAVE TO READ THIS (LISTEN TO THIS) right away!”, That’s just what I did.

Every morning I’d wake up, go out for a run (that always turned into a walk) and listen to Gary V spit business, branding and social media game in my ear with the very enthusiasm we share.

Within a few days of reading (listening) to the book, the business antennas went up on my head and SocialBuzzTV.com was born.

I quickly reached out to Gary via email and Twitter to introduce myself and get on his radar. I consider him a “Remote Mentor” in life. He ALWAYS responds to my emails, which says a lot for the schedule he manages.

Fast forward a year and a half and Gary was working on his second book, “The Thank You Economy”. I caught wind he’d be making a book tour stop in Miami. Naturally, I reached out to his team to set up an interview. They responded a few days later, that Gary would, in fact, be available for an interview.

But wait! It gets better! Having been in business for a little over a year, we had limited resources, video peeps included. The phone rang the day after I confirmed the interview; it was my now=good friend and videographer extraordinaire, Jude Charles. He said “hey we just shot Russell Simmons’ book signing. We’ve seen your stuff and we’d love to collaborate with you”, I immediately thought to myself, “No flippin’ way is this happening!” I quickly asked if they were busy the following Tuesday (they were not) and agreed to shoot the interview with Gary.

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You can see the whole interview here: (this was pre-bow tie days)

Two weeks ago I had the opportunity to share the stage, once again, with Gary at DigitalMarketer.com‘s Traffic & Conversions Summit in San Diego! As always, Gary was 100% Gary, always willing to chat it up, ask how I was, he was down to shoot a piece and take a few pics.

When I see people like this, it reminds me they have not forgotten where they came from, and it humbles me and reminds me to constantly do the same, no matter how famous I become. (YOU HEAR ME UNIVERSE?!)

This was an impromptu piece that we shot in the greenroom at T&C 2016 in San Diego before Gary took the stage. Of course, it’s always a good time when Ryan Deiss shows up…

By now you’re probably wondering where I’m in the world I’m headed with this post.

Here it is: The very fact that a guy of Gary’s caliber gave 3 fucks about a guy just starting out, shows a ALOT about his character and the person he is. I quickly learned that Gary is a people person, he talks about it all the time and that is because it’s true, authentic and real.

If you don’t know Gary (and you’ve only ever seen his keynote talks or Social Media videos,) then yes, you probably have an initial feeling of “this guy is an arrogant dick and needs some manners.”

But that’s far from reality.

Gary knows when to turn it on and when to turn it off. When it comes to business, he’s relentless and always willing to tell you the truth (whether you want to hear it or not). But when you get to know Gary and spend a few minutes with him, you see and feel the transparency and authenticity in which he conducts himself.

He’s a guy you want to be around, he’s the guy you want at your event, he’s someone you want in your tribe and I couldn’t be more privileged to know that he’s in mine.

Keep doing what you do Gary, people are watching, lives are being changed and your message is making a difference!

(If I haven’t told you lately Gary, THANK YOU!)

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Be sure to follow Gary! http://GaryVaynerchuk.com

(@GaryVee just about everywhere)

AskGaryVee

Gary’s 4th book, #AskGaryVee will be out next month, but you can secure your copy today at: https://www.garyvaynerchuk.com/books/

Photo cred: DigitalMarketer.com

[REPLAY] Sebastian Rusk KEYNOTE on Social Media and Public Relations

I had a blast giving a talk on Social Media and Public Relations for my friends at the Gold Coast PR Council at NCCI Holdings in Boca Raton, FL!

Here’s a copy of my presentation deck:

How To Use Social Media Marketing in 2015

Have you ever heard yourself say that? You probably have, and more than once. Social Media althought 10 years old (almost 11) is still very, well, NEW!

But it’s no mystery that…

It’s 2015 and as my friend Gary Vaynerchuk says, “Social Media is overthrowing goverments in the Middle East, do you REALLY think it’s not affecting YOUR business?!”

I think that about sums up my argument, but I insist on continuning the conversation via this blog post.

In 2013 I decided that I would no longer entertain conversations with skeptics and those not yet believers that social media is in fact here to stay, and I’m glad that I did and conttinue to, because the digital train hasn’t slowed down a bit.

Why spend time on skeptics when there are believers that “get it” or at least want to get it. That is the demographic I choose to gravitate towards as my “ideal client”

Whether you’re reading this and you’re still a skeptic or a believer in Social Media, these tips should help you better understand what you don’t know that you don’t know.

Social Media Marketing in 3 Easy Steps:

1) ESTABLISH YOUR STORY – Sit down a map out the story of your brand. How have you always told the story of your brand? How have you and do you continue to get the word out?

Create a content strategy around that with photos, videos, blog posts and 3rd party content that pertains to your brand or it at least compliments it.

Make it your own. Afterall all your brand’s story is YOURS!

2) FIND A HOME – Decide which platform is going to resonate best with your audience. Remember, you can’t be everything to everyone. If your community engages the most with you Facebook, then create a strategy around how you can best engage with that audience, while continuing to grow the network.

If you’re focused on Facebook, then make sure you’re spending money on Facebook Ads to promote your posts. You don’t have to spend a lot, sometimes $10 can give you some solid exposure, but make sure you’re spending SOMETHING, as Facebook for Business pages is now a “pay to play” game.

Quick #BUZZTip: For video, use YouTube AND Facebook (they’re competing against each other and you want to be in that mix)

3) PULL, don’t PUSH! (No one wants to be sold)

It’s called “SOCIAL Media’ not “SELFISH Media’

There is SOOOO much NOISE happening via Social Media these days.

I think most would agree that in 2015, NO ONE wants to be sold. People thrive on peer reccomendations to make a buying decisions in addition to chosing to do business with those that they know, like and trust.

The most effective way for your brand to get their message our to to TELL YOUR STORY! Do that by using short videos (that can be shot on your smartphone these days)

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Do you need help with YOUR Social Media strategy? I’d love to help! Hit me up on my Contact Us page to schedule a time to speak!

Social Media SUCKS Scope EPISODE 1 w/ Sebastian Rusk

 

This is my BRAND NEW show on Periscope, called the ‘Social Media SUCKS Scope!’

The mobile app that allows you to LIVE stream video from your smartphone or device!

Produced via Periscope: http://bit.ly/SMsucksScope1

http://SocialBuzzTV.com production

[REPLAY] Sebastian Rusk’s #SocialMediaSUCKS LIVE Book Signing at Books & Books

Check out the [REPLAY] of the LIVE stream that was cast last night thanks to our friends at Books & Books! BIG thanks to my friends at Yelp Miami for being a sponsor!

Copy and Paste that ‘Copyright’ Facebook Message, sure Bob!

Well ‘the internets’ seem to be at it again as the viral ‘Copy and Paste ‘Copyright’ Facebook Message‘ has gone viral again as Facebook users (aka the most guliable people on the planet) continue to share copy and pasted update that alledgedly waives Facebook’s right to your personal information.

Quick heads up, THEY OWN IT ALREADY! That’s right, you give them everything they want the day you sign up for a Facebook account. They are no dummies, the more they know about you, the better they can market to you.


More ABC News Videos | ABC World News

Don’t hate the player, hate the game. They’re not worth $100 billion for nothin’

How many times have you seen this viral hoax get posted? Share your experience in the comments below!

What if we treated LinkedIn like Facebook?

It’s 2014 (almost 2015) and it is beyond clear that our culture is officially “digitally addicted” – the average person is never more than 3 feet away from their smartphone at any given time, 3 FEET! Now if that was a newborn or infant I would completely understand but A PHONE?

Most people check Facebook before they even roll out of bed in the morning, yes, before coffee. When did all of that change? The answer is about 10 years ago. These platforms were created to enable us to share our lives with our friends and family, the double-edge part of that equation is that we are dependant on being “in the know”. Why? It’s too easy not to be.

Now picture this, imagine if we put as much effort into LinkedIn as we currently do to Facebook. Imagine your feet hitting the floor every morning and the first think you did was scroll through your LinkedIn stream to see what your contacts were up to. Liking, commenting, sharing and interacting with your B2B people, (which in some cases are your friends as well).

What is the difference with the interaction?

Is it the content? Is it that Facebook is viewed as so “PERSONAL” to us?

Is it that we view our LinkedIn network from “BUSINESS ONLY” perspective?

What would it look like if we put some thought into how we could “strategically” interact with our LinkedIn contacts in an effort to grow our businesses and/or achieve our sales goals as reprensentative of a brand.

You’re spending time online anyway, so why not take the productive approach?

Here are 5 few examples of how you can:

  1. Prospecting! What type of new contacts are you currently seeking for your business or the business you represent? Are you already connected to these people?
  2. Share content! What type of content can you share with your existing LinkeIN network that would spark their interest? (Blog posts, LinkedIN posts, business related memes, etc)
  3. Ask for favors! People want to help. Dropping an existing connection a quick message (which gets emailed to them as well) is a great way to get help!
  4. Connect elsewhere! Find out where else your LinkedIn contacts are connected online. Twitter is a great medium to connect and it’s not as ‘personal’ as connecting on Facebook (which I think will change, very soon) and it allows for instant converation. Most Twitter users have an app installed to notify them of new Twitter mentions, messages, etc.
  5. Email them! Import your LinkedIn contacts into your email database and drop that new list a quick email to say hello, NOT to SPAM!

Take heed to these 5 tips and I’m confident you’ll be treating LinkedIn like Facebook in no time!

[POLL:] How are YOU using LinkedIn vs Facebook?

Comment below!

 

 

(Photo credit #1: http://www.brunchnews.com/telegraph/technology/linkedin-aims-to-drive-mobile-uptake-with-multi-app-strategy-1074097 Photo #2: http://www.winningimpression.com/why-not-connect-to-strangers-on-linkedin-its-not-facebook/)

 

Twitter is about to change, in a BIG way…

Analysts have been having a field day with Twitter citing that they are not doing enough to improve the product and growth path for users.

Twitter hosted their first-ever Analyst Day event, where the Twitter team promised to launch new features to the platform such as, messaging, a video creation tool and content curation features, among other services, in the coming months to make the social network more engaging to new and existing users.

Read more here: http://on.mash.to/1pVEcG2 via Mashable

[STATS] Social Media in 2014

Not too long ago, it was said that Facebook was struggling with attracting that of the younger generation as most prefer an ‘alternative’ to Facebook.

Twitter is apparently struggling with a stock price plummet.

Here are some actual statistics to see how healthy social media channels are in 2014…

Read more here: http://bit.ly/1xn7GMK