Social Media SUCKS for DiGiorno Pizza with one careless tweet last night that put their reputation at risk.
After a video of Ray Rice punching his then-fiancee Janay Palmer surfaced, which led to his termination from the Baltimore Ravens, thousands of women jumped on Twitter to discuss their physically and emotionally negative experiences in abusive situations. They used the #WhyIStayed hashtag to contest the victim-blaming attitude which was that of Palmer’s critics, who constantly questioned why she would marry someone who would knock her out.
A million apologies. Did not read what the hashtag was about before posting.
— DiGiorno Pizza (@DiGiornoPizza) September 9, 2014
Jumping onto the popular hashtag, DiGiorno clearly didn’t look into its context before tweeting, “#whyistayed You had pizza.”