How To Clean Your Gmail Inbox : 3 Simple Steps

Admit it, every single time you look at the number of messages in your Gmail Inbox, you cringe a little, I know I do, it’s sort of impossible not to.

After years of watching by Inbox spiral out of control I finally decided to do something about it.


Turns out there are a few simple commands that you can copy and post into your Gmail search tab to quickly clean things up a bit in the land of your Gmail Inbox. put together a really simple, step by step process on who to do just that, check it out:

The Basics: Deleting Emails in Gmail

In case you don’t know how to delete all emails filtered by your search, here’s a quick how-to:

  1. Select “All”
  2. Then click “Select all XXXX conversations in Search results“
  3. Delete

Delete all emails

Tip #1: Delete Automated Updates

Search: [from:noreply* OR from:do-not-reply* OR from:donotreply* OR from:notification*]

This way you’ll filter out all the automated updates that come from bots (such as social media friend requests (, calendar reminders (, etc.). Chances are, you’ll need those updates only once in a lifetime.

Automated emails

Bonus Tip: Don’t create a filter to delete those emails, as this will delete all the future updates as well. Instead, create a calendar reminder to do the regular clean up at least quarterly.

Tip #2: Delete All Blog Comment Notifications

Search: [from:wordpress* OR from:disqus]

If you are a blogger who hasn’t disabled comments, you’re probably getting email notifications each time a comment is pending approval or waiting for your reply. While these are probably useful for a “one-time notification”, there’s no reason to keep them in your inbox/archive.

Delete All Blog Comment Notifications

Tip #3: Clean Up Email Subscriptions

Search option one: [unsubscribe]

Search option two: [from:news* OR from:digest* OR from:auto* OR from:reports* OR from:*mailer*]

Not all emails here are likely to be worth deleting (I usually refer back to my most important email subscriptions if I forget a link or need a citation for a blog post, for example). But this search is a great starting point. Now you can go through search results and check any email you don’t think you need to keep. Simply click on “Filter messages like this” and create a filter to delete all of them.

Filter messages like this

You can also unsubscribe while you are there to prevent future emails. I mean, it’s a good thing to clean up your email subscriptions as well while you are there…right?

Bonus Tip: And there’s an app for that! is a great online tool that lets you sign in (using Gmail authentication) and then scans your email inbox for possible subscriptions. You can unsubscribe from any of the emails right from within the tool interface:

Emails I Never Delete

Like I said, I love my Gmail inbox for archiving all of my correspondence for me and keeping it in “the cloud”. No matter how often I move from computer to computer or change email clients, I can always rest assured that my email archive is intact.

As a result, I don’t like deleting too much of my email — especially the following types:

  • Personal correspondence with my contacts (obviously);
  • Invoices and payment confirmations;
  • Brand-name tracking updates (from Google Alerts, for example). These could be turned into the great source of brand-growth analysis. Besides, they can be used to later bring up your brand promoters.

To make sure I never accidentally delete important emails when doing regular clean up, I create a “Always mark it as important” filter.

Filter important emails




Google Doodle Celebrates the 155th Anniversary of the Pony Express

Google is celebrating the 155th anniversary of the Pony Express today, by creating an addictively interactive game aka “Doodle” that is currently running (literally) on‘s home page.

For those of us too young to recall what in the world the ‘Pony Express’ is, our friends over at Wikipedia describe it as: “The Pony Express was a mail service delivering messages, newspapers, mail, and small packages from St. Joseph, Missouri, across the Great Plains, over the Rocky Mountains and the Sierra Nevada to Sacramento, California, by horseback, using a series of relay stations. During its 18 months of operation, it reduced the time for messages to travel between the Atlantic and Pacific coasts to about 10 days.[1] From April 3, 1860, to October 1861, it became the West’s most direct means of east–west communication before the telegraph was established and was vital for tying the new state ofCalifornia with the rest of the United States.”

FUN FACT: Here’s how it was created…

Develop a Winning Social Media Optimization Strategy For Your Brand

It’s no mystery, the social networks keep the web connected.

Here’s the BIG take away from this topic…“Both of those services [Facebook and Twitter] represent a fantastic avenue, it’s a way to drive visitors and traffic to your site, it’s a way to let people know about news related to you or your company or website, so I think they’re great ways to build you your personal brand.” Matt Cutts, Google. wrote a great piece on what it takes to have a Social Media Optimization Strategy For Your Brand, read the entire article here: