EPISODE 25 – The Seb Rusk Show : Mark Zuckerberg Announces New Vision for Facebook

Here’s EPISODE 25 – The Seb Rusk Show : Mark Zuckerberg Announces New Vision for Facebook

Facebook CEO Mark Zuckerberg has announced a new vision for the company last week Chicago at the first-ever “Facebook Communities Summit”,hundreds of Facebook Groups admins we in attendance, Zuck said the company’s goal going forward will be “to bring the world closer together.”

Listen to “EPISODE 25 – The Seb Rusk Show : Mark Zuckerberg Announces New Vision for Facebook” on Spreaker.

Stop Tagging People on Facebook Who Have Nothing To Do With Your Post

 

With the use of Social Media becoming more of the ‘the norm’ it’s becoming easier and easier for people to associate the content they share with people who have absolutely nothing to do with their post or content. This madness is mainly happening on Facebook.

This approach will never make sense to me. Now, I get it, you’re tagging me in a post about your new product or event because you want me to comment and/or join the conversation and I’m also assuming that you’re hoping my privacy settings are not in place so that your post will show up on my wall, I get it, but it’s wrong and rude, to say the least.

Your post has absolutely nothing to do with me, so why would in the world would I want to engage and/or share it?

Here’s how the post tagging program works, in case you didn’t get the memo…

It’s okay to tag someone when:

1) They’re in a picture you post.
2) They have an interest and/or a brand focused on the topic of your post. (i.e. posts about bow ties makes sense to tagg me in their post, why? Because I love bow ties)
3) They wrote the article you are posting about.
4) They’ve asked to be tagged in your post.
5) You’re recognizing them aka giving them a “shout out”.

Anything above and beyond what I mentioned above is completely unacceptable and just plain RUDE!

Here’s a better approach:

ASK! ASK! ASK! Private message the person you intend to tag and share the post them and ask them if they would mind sharing it for you. Your post will have far more traction if personally endorsed by the person you were attempting to blindly tag.

Maybe I’m missing something here, so feel free to enlighten me in the comment section below.

Copy and Paste that ‘Copyright’ Facebook Message, sure Bob!

Well ‘the internets’ seem to be at it again as the viral ‘Copy and Paste ‘Copyright’ Facebook Message‘ has gone viral again as Facebook users (aka the most guliable people on the planet) continue to share copy and pasted update that alledgedly waives Facebook’s right to your personal information.

Quick heads up, THEY OWN IT ALREADY! That’s right, you give them everything they want the day you sign up for a Facebook account. They are no dummies, the more they know about you, the better they can market to you.


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Don’t hate the player, hate the game. They’re not worth $100 billion for nothin’

How many times have you seen this viral hoax get posted? Share your experience in the comments below!

What if we treated LinkedIn like Facebook?

It’s 2014 (almost 2015) and it is beyond clear that our culture is officially “digitally addicted” – the average person is never more than 3 feet away from their smartphone at any given time, 3 FEET! Now if that was a newborn or infant I would completely understand but A PHONE?

Most people check Facebook before they even roll out of bed in the morning, yes, before coffee. When did all of that change? The answer is about 10 years ago. These platforms were created to enable us to share our lives with our friends and family, the double-edge part of that equation is that we are dependant on being “in the know”. Why? It’s too easy not to be.

Now picture this, imagine if we put as much effort into LinkedIn as we currently do to Facebook. Imagine your feet hitting the floor every morning and the first think you did was scroll through your LinkedIn stream to see what your contacts were up to. Liking, commenting, sharing and interacting with your B2B people, (which in some cases are your friends as well).

What is the difference with the interaction?

Is it the content? Is it that Facebook is viewed as so “PERSONAL” to us?

Is it that we view our LinkedIn network from “BUSINESS ONLY” perspective?

What would it look like if we put some thought into how we could “strategically” interact with our LinkedIn contacts in an effort to grow our businesses and/or achieve our sales goals as reprensentative of a brand.

You’re spending time online anyway, so why not take the productive approach?

Here are 5 few examples of how you can:

  1. Prospecting! What type of new contacts are you currently seeking for your business or the business you represent? Are you already connected to these people?
  2. Share content! What type of content can you share with your existing LinkeIN network that would spark their interest? (Blog posts, LinkedIN posts, business related memes, etc)
  3. Ask for favors! People want to help. Dropping an existing connection a quick message (which gets emailed to them as well) is a great way to get help!
  4. Connect elsewhere! Find out where else your LinkedIn contacts are connected online. Twitter is a great medium to connect and it’s not as ‘personal’ as connecting on Facebook (which I think will change, very soon) and it allows for instant converation. Most Twitter users have an app installed to notify them of new Twitter mentions, messages, etc.
  5. Email them! Import your LinkedIn contacts into your email database and drop that new list a quick email to say hello, NOT to SPAM!

Take heed to these 5 tips and I’m confident you’ll be treating LinkedIn like Facebook in no time!

[POLL:] How are YOU using LinkedIn vs Facebook?

Comment below!

 

 

(Photo credit #1: http://www.brunchnews.com/telegraph/technology/linkedin-aims-to-drive-mobile-uptake-with-multi-app-strategy-1074097 Photo #2: http://www.winningimpression.com/why-not-connect-to-strangers-on-linkedin-its-not-facebook/)

 

[REPLAY] Mari Smith #Facebook2015 : What Marketers Need To Know

My buddy Mari Smith hosted a GREAT webinar yesterday on what to expect with Facebook in 2015 and what marketers need to know.

Check it out below!

[UPDATE] Facebook Revamps News Feed, Again

As Facebook continues to perfect, or at least attempt to perfect a users News Feed, yet another update has been made. This time Facebook is focusing on elimiating “Click-Baiters” put simply, those are the advertisers that will craft a catchy headline in an effort to increase the probability of the user clicking.

Read the entire post from the Facebook Newsroom here: http://bit.ly/1wsZHQY

How to get your content seen in the Facebook News Feed

As Facebook continues to evolve (at what appears to be light speed) – the odds of your content being seen have decreased significantly since Facebook rolled out their not so welcoming “pay to play” model for brands.

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Our friends over at SocialMediaExaminer.com wrote a great post on the “Best Ways To Get Your Posts Noticed on Facebook

Read the entire article here: http://bit.ly/S2NmB8