[REPLAY] Sebastian Rusk KEYNOTE on Social Media and Public Relations

I had a blast giving a talk on Social Media and Public Relations for my friends at the Gold Coast PR Council at NCCI Holdings in Boca Raton, FL!

Here’s a copy of my presentation deck:

How To Use Social Media Marketing in 2015

Have you ever heard yourself say that? You probably have, and more than once. Social Media althought 10 years old (almost 11) is still very, well, NEW!

But it’s no mystery that…

It’s 2015 and as my friend Gary Vaynerchuk says, “Social Media is overthrowing goverments in the Middle East, do you REALLY think it’s not affecting YOUR business?!”

I think that about sums up my argument, but I insist on continuning the conversation via this blog post.

In 2013 I decided that I would no longer entertain conversations with skeptics and those not yet believers that social media is in fact here to stay, and I’m glad that I did and conttinue to, because the digital train hasn’t slowed down a bit.

Why spend time on skeptics when there are believers that “get it” or at least want to get it. That is the demographic I choose to gravitate towards as my “ideal client”

Whether you’re reading this and you’re still a skeptic or a believer in Social Media, these tips should help you better understand what you don’t know that you don’t know.

Social Media Marketing in 3 Easy Steps:

1) ESTABLISH YOUR STORY – Sit down a map out the story of your brand. How have you always told the story of your brand? How have you and do you continue to get the word out?

Create a content strategy around that with photos, videos, blog posts and 3rd party content that pertains to your brand or it at least compliments it.

Make it your own. Afterall all your brand’s story is YOURS!

2) FIND A HOME – Decide which platform is going to resonate best with your audience. Remember, you can’t be everything to everyone. If your community engages the most with you Facebook, then create a strategy around how you can best engage with that audience, while continuing to grow the network.

If you’re focused on Facebook, then make sure you’re spending money on Facebook Ads to promote your posts. You don’t have to spend a lot, sometimes $10 can give you some solid exposure, but make sure you’re spending SOMETHING, as Facebook for Business pages is now a “pay to play” game.

Quick #BUZZTip: For video, use YouTube AND Facebook (they’re competing against each other and you want to be in that mix)

3) PULL, don’t PUSH! (No one wants to be sold)

It’s called “SOCIAL Media’ not “SELFISH Media’

There is SOOOO much NOISE happening via Social Media these days.

I think most would agree that in 2015, NO ONE wants to be sold. People thrive on peer reccomendations to make a buying decisions in addition to chosing to do business with those that they know, like and trust.

The most effective way for your brand to get their message our to to TELL YOUR STORY! Do that by using short videos (that can be shot on your smartphone these days)

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Do you need help with YOUR Social Media strategy? I’d love to help! Hit me up on my Contact Us page to schedule a time to speak!

LEARN How to Blab! The ULTIMATE Blab.im Resource Guide

I was casually scrolling through a new Blab community on Facebook called Blab.im Nation and came across this AWESOME resource for new and existing Blab.IM users put together by Lela Perez https://blab.im/lelper (be sure to follow her)

Check ‘The Blablet‘ out here => http://padlet.com/lelper/blab

In case you missed the memo because you are still trying to spell Periscope correctly (yes, this whole live streaming a video from your smartphone is only 6 months old, SIX!)

Blab.im is a platform similiar to those that were first to market (Meerkat and Periscope) but the BIG difference with Blab is the interactive aspect, the ability to have people join you LIVE in a ‘seat’ during your broadcast is POWERFUL stuff. The opportunity to connect w/ a new AND existing audience through the platform can make a HUGE difference with how you communicate with your audience online!

New to Blab.im?

Simply download the smartphone app (iPhone users only) OR log in online at Blab.im

[REPLAY] Sebastian Rusk talks Social Media and PR w/ PRSA West Palm Beach

Since it is 2015, I decided to Periscope (livestream video) the talk that I gave to my PRSA.org – West Palm Beach friends a few weeks back.

I talked about Social Media and Public Relations.

Here’s the [REPLAY] of the talk:

Here’s my slide deck from my talk:

Top 5 IFTTT Recipes from Sarah Evans & Cision

My good friend Sarah Evans tool game is in check!

On article written by Cision.com in 2015, Sarah shares her Top 5 IFTTT Recipes with a direct link to create your very own recipe with all of the work done for you!

best-ifttt-recipes

Here’s a quick Periscope that I did to discuss the article:

Maron Maron Interviews Barrack Obama [PODCAST]

Marc Maron sits down with President Barack Obama for his WTF podcast that he records in the garage of his Los Angeles home. The interview was raw, real and it really wasn’t about policy and presidential things, it was more of the human side of the President.

How to use Periscope: 101 Periscope Tips for Livestreaming Video

Unless you’ve been living underneath a rock, you’ve heard about the RAPID growth of LIVESTREAMING video on your smartphone. From celebrities to media outlets, Periscope gives fans and followers an “peek behind the curtain” which is what everyone wants.

Here’s a list my buddy Dr. Wilson Triviño – (http://Twitter.com/abcvision) put together this snazzy list of 101 things you MUST know about Periscope!

This is an in depth “how to” of everything you need to know about how to use Periscope.

Here’s: How to use Periscope: 101 Periscope Tips for Livestreaming Video

Social Media SUCKS Scope : EPISODE 2 – Donald Trump and Univision

Today’s episode discuss the firestorm that Donald Trump set by insulting Mexico and how Univision cancelled his Miss USA television deal.